How to Write Winning Product Titles for Amazon
When it comes to writing, there are two main challenges: create a good body, and creating a great title. We have plenty of posts about how to enhance your Amazon listings so we’re going to concentrate on a different area and show you how to grab your reader’s attention with concise, helpful and interesting product titles for Amazon.
The Important Pieces of Info Needed in an Item Title
Before you start anywhere, you’ll desire a basic formula to use as your standard (Amazon also assists with how to come up with solutions). No matter what item(s) you’re offering, the title ought to include the following little bits of information:
- Brand Name
- Color and/or flavor and/or variation
- Size and/or amount
As an example, if you’re selling men’s sneakers, the item title need to look something like this: Nike Black Size 14 Guy’s Sneakers. This is a very distilled variation of how it must look, and we’ll explore how to flesh it out (titles are allowed as much as 200 characters) so it ranks greater in searches.
Amazon Product Title Update [June 2019]
Amazon announced in June 2019 that listing titles that do not abide by their guidelines will now be near-impossible for customers to discover on the platform. This has been on the cards for a while now, as Amazon’s algorithm moves towards favoring listings whose titles pertain to the consumer’s search terms, instead of being packed with keywords.
Put candidly, if your ASIN titles aren’t completely optimized and up to scratch then your items will not appear. In order to create a positive client experience, your content needs to be of good quality and complete.
Formatting Guidelines to Follow
Amazon has specific guidelines on how product titles ought to be composed, and they consist of:
- Capitalizing the very first letter of every word (an exception to this is the word ‘and’, which must remain in all lowercase letters) and don’t capitalize every word.
- Writing it as ‘and’ and not using the ampersand (‘ &’), unless the ampersand becomes part of the item’s brand.
- Writing numbers as numerals, not words (e.g. 14 instead of fourteen).
- Systems of measurements should be defined and not shortened (e.g. Pounds instead of pounds, and so on).
- Avoid putting prices, promos, symbols, seller info and suggestive commentary in the title (e.g. don’t state an item or you are the best).
- You don’t need to put the color or size in the title if it’s not straight pertinent to the product (e.g. if an item just comes in one color or size, like a stainless-steel toaster).
Creating the Best Keywords
This is frequently where merchants offer themselves short. Amazon has its own special algorithm that you can take advantage of, which can help your product rank greater on searches. Although various factors, like cost, accessibility, sales history and choice also impact an item’s search ranking, the keywords you utilize are frequently most within your control.
It’s easy to fall into the trap of favoring quantity over quality, especially if you’re unsure of which keywords will work best. However keyword stuffing (i.e. the practice of jamming as many keywords into the title as potentially allowed) can actually hurt your product’s ranking. Rather, it’s well worth it to spend a little bit of time finding out which keywords work best for you.
For this, we recommend putting yourself in the location of a buyer. Do look for the products you’re selling, and see which items turn up initially. Examine the keywords discovered in those titles and compare how frequently they’re found in your searches. Then, take the most common keywords and apply them to your product titles. As a little additional work that may pay handsome dividends, see if there are other, less regularly used keywords that are related to sellers with a high ranking. The goal is to replicate these merchants so you can be a much better seller yourself.
Increase Your Amazon Track Record
It’ll take a little bit of time and practice, however ultimately, you’ll get to the point where composing amazing item titles will come as easily and quickly as composing your own name. Once it does, and as soon as you see a spike in your sales volume, make sure you’re utilizing automated feedback software to boost your positive evaluations and assist you stand out much more.