16 Essential Hacks to Increase eBay Sales in 2021
There aren’t numerous online marketplaces worldwide that can declare to reach almost 175 million active buyers worldwide– but that’s the number of buyers eBay saw in simply the very first quarter of 2020. Reaching even a portion of this number would be thought about a substantial success.
Establishing a shop is relatively easy, however if you wish to sell more on eBay you’ll need to focus on the information. To increase eBay sales, comprehending what pushes some shops to the top is essential. Much of it pertains to the method eBay’s online search engine, works.
eBay’s search engine helps consumers find the items that are most relevant to their search. Much like Google’s search algorithm, the accurate formula is concealed to prevent manipulation. Nevertheless, there are a couple of evaluated strategies that are known to impact ratings and drive conversion.
Follow these pointers to press your store to the top of the search engine result and increase your eBay sales today!
1. List brand-new items every day
Stores that are active and offer brand-new items on an ongoing basis are rewarded. The algorithm favors sellers that note brand-new products typically, so keeping your listings fresh will assist you to increase your sales on eBay. In addition, new items appear at the top of the “Time: Freshly Listed” alternative on eBay’s search.
If you can’t note every day, use the scheduling function and schedule items for those days you know you won’t have time.
There’s a workaround if you can’t add new items to list every day. End some existing listings that you have actually prepared ahead of time and release them in the future. You can modify them somewhat so that they are not precisely the like the previous one– simply alter a word in the title or modify the description slightly. The concern is to have as brand-new material as you can, as frequently as you can.
An RSS feed (Really Simple Syndication, or Rich Site Summary) also comes in handy here.
eBay instantly sends out info about the site’s listings to Google using RSS, but a cheeky method to press your products higher in search results page is to refresh your feed by turning it off and then on once again.
To avoid using duplicate listings by mishap, ensure you remember to go to your ended products and erase the original one.
2. Try an eBay promoted listings project
eBay promoted listings are a fast and simple method to increase your eBay sales. With great targeting alternatives to display your listings to pertinent consumers, promoted listings receive 36% more views than natural listings!
The expenses of promoted listings on eBay are appealing for sellers also. Instead of an upfront pay-per-click design, promoted listings involve offering eBay a percentage of the resulting sale. This is great for minimizing risk and experimenting with it as a new marketing technique. Take care however, the amount you’ll be paying to eBay depending on the category of the item you have actually sold.
3. Use keywords to draw in views
Consumers usually search for really specific items on eBay. Ask yourself what words people are likely to type into a search engine when searching for what you’re selling. Also, make certain you research to see some common searches connected to your products.
As soon as you have three to five keywords, it’s important to utilize them in your shop description, custom-made classifications, page titles, meta tags, image alt tags, etc. However avoid keyword spamming (using words or details that have absolutely nothing to do with your products); it violates eBay’s policy.
4. Ship quick and free (whenever possible).
Offering totally free shipping is another terrific way to increase eBay sales– but make certain you just offer it as soon as you’ve inspected the expense.
Take a look at the alternatives available at your nation’s postal service. Normally, little and light items can get sent for a fixed price which accelerates eCommerce shipping. By adding that to the price you can cover the shipping expense without the requirement to add shipping fees.
Clients like seeing the things they purchased are on their method as soon as possible, so have a system in place that makes sure a rapid delivery. For instance, you can conserve time every day or every week to send your products. Check out eBay’s shipping alternatives to see what’s readily available through the platform.
5. Get rid of unfavorable evaluations.
There’s more to building a positive rating than getting loads of 5 star evaluations. You need to lessen the unfavorable ones too!
Like the previous points, fast and efficient customer service goes a long way to help. There will be events, however, when you’ll be left a negative review– it’s simply part of online retail. Possibly the wrong order was sent out, possibly the item broke in the post, or the consumer might even have left the evaluation on the wrong product mistakenly!
If you have actually been left a bad review– do not panic! You can eliminate negative feedback on eBay sometimes, or fix the situation to encourage the consumer to take it down themselves.
If you can lower your negative feedback, you’ll be amazed just how much it increases eBay sales.
6. Get eBay Top Rated Seller status.
If you’re a seller that provides outstanding customer care and quick shipping on a consistent basis, you could be qualified to end up being an eBay top ranked seller. If you don’t fulfill the criteria then this is definitely something to go for as it truly assists to increase your eBay sales.
eBay leading rated sellers are entitled to a number of terrific benefits consisting of higher visibility for your listings, $30 credit towards your promoted listings every quarter, and discounts on shipping when you use eBay labels.
Top ranked sellers in the United States that provide a return policy of one month or more are able to make the most of a series of additional benefits. These consist of:.
Shipping label credits when a buyer returns an item, falsely declaring that its listing was not precisely described.
Refund reductions of up to 50% for used or harmed returned items returned by the client.
eBay will even get rid of unfavorable or neutral feedback related to two circumstances laid out above.
7. Deal a generous return policy.
A stringent return policy is a quite huge turnoff when you’re considering making a purchase. If you purchase a sweater and you aren’t sure about the size, the danger you take in order to buy is big. If it doesn’t fit, you might end up losing your cash.
eBay provides a Cash back Guarantee for those items that do not arrive, are faulty or harmed, or don’t match the listing. Nevertheless, beyond those scenarios, you as the seller can select whether to use returns or not.
While handling returns can be painful as a seller, it’s likewise a necessary evil: eBay will boost listings that use a return policy of 30-days or more. And it punishes those that use a return policy of less than 1 month (or no return policy at all).
Being generous makes organization sense– increasing the return policy to something like 60 days is not most likely to impact the number of returns however it’ll enhance your sales.
8. Share your listing on social media.
Selling Scandinavian chairs? Video games from the ’80s? Icelandic poetry books? There’s most likely a Facebook group for that.
Outside of eBay, there are a lot of large groups interested in particular items, not just on Facebook or Instagram however likewise on Twitter or Pinterest. Use those already-formed communities of interested prospective clients to your benefit.
Investing a little time on each platform to announce the products you have on sale will be worth it: you’ll have quality views on your listening and will increase the opportunity of making a sale.
9. Utilize the markdown supervisor tool to run sales.
Possible clients love bargains and the eBay algorithm understands that. Use the markdown supervisor so you can run quickly sales.
Running a discount rate occasionally helps to increase your eBay sales and produces a great deal of delighted customers. This is useful for increasing positive scores and maximizing favorable reviews. As discussed previously, these are vital active ingredients to your listings’ performance and will go a long method to increasing your sales on eBay.
10. Refresh your store using ‘bulk edit’.
If your store has countless items, you’ll probably be familiar with eBay’s bulk modifying tool, which conserves you time by editing numerous items at the same time. What possibly you didn’t understand is that you can also utilize this tool to increase your listing.
All you have to do is edit your items in batches rather of editing them simultaneously. No need to do anything else!
This is technically considered a refresh that will trigger something in the eBay algorithm that knows when there’s been a change. In turn, it’ll help improve your listing. Enhancing your listing will in turn assist you to increase eBay sales.
11. Use e-mail marketing.
eBay offers a suite of e-mail marketing features that can help keep consumers interested in your store and product offerings long after their first purchase.
Buyers can register for get updates by adding you to their Saved Sellers list or by signing up via the link on your store’s homepage. Utilizing eBay’s email design tools, you can create regular newsletters that promote your latest listings. To bring in more customers, you can include a sign-up box to your shop.
When you have a good sized email list, you can run email marketing campaigns to increase eBay sales by bringing people back to your listings. Send them reminders, special deals, cross-sell or up-sell chances and more!
12. Cost the right cost.
The reality that rate is an essential factor to seal a deal probably comes at not a surprise.
If you needed to choose in between 2 comparable products you’re most likely to pick the more affordable one, right? That’s especially true if you’re offering a popular item, where competitors is high.
You need to take several aspects into account when setting your rate, however. First of all, and most notably, you require to protect your margins. There’s no point in offering countless products if you’re making very little profit on them.
Second of all, you require to ensure your costs on eBay remain in line with your prices on other markets you’re offering on. If you likewise sell on Amazon and your rates on eBay are more affordable, you risk your Amazon listings being suspended.
13. Keep excellent seller scores.
Would you go and consume at a restaurant if you knew it had one star on TripAdvisor? You most likely wouldn’t take the threat. It’s the very same thing on eBay– examines matter, a lot. Only 53% of consumers purchase from a service with a ranking under 4 stars.
While the specific formula of what enters into eBay’s search algorithm to reveal some sellers on top isn’t public, we understand that rankings are a choosing element. In addition, eBay benefits sellers that maintain regularly great ratings. That’s why your feedback rating will affect your rankings.
Getting eBay stars and achieving lots of positive evaluations does not happen overnight, though. As pointed out previously, you need to supply excellent client service regularly. If you’re selling at scale on eBay, you actually need an eCommerce helpdesk to assist you resolve concerns quickly and accurately.
There’s some excellent eBay software out there that straight helps you to increase your favorable feedback. With targeted feedback software, you can selectively target consumers to ask them to leave a positive evaluation. When you do this on an automated basis, at scale, you’ll significantly increase your positive ratings. Naturally, this helps you to increase your eBay sales in a big method!
14. Consist of enough top quality images per product.
As a buyer, you wish to have a clear idea of what you’re purchasing before you choose to invest your money, right? Get your video camera and take pictures from different angles, including close-ups so that it’s simple to see each product in detail.
eBay permits you to publish 12 pictures for free– even if you believe your listing doesn’t need that lots of, make it an indicate submit as numerous images as you can.
On eBay, each fantastic image deserves a thousand words. Outstanding images will not just help your consumer see your item looking excellent, however it will lower unfavorable reviews from baffled clients.
Excellent images assist you to increase eBay sales and keep a favorable track record. Plus, in case of a problem, you’ll be able to reveal that you were transparent about the product’s look. It’s a win-win!
15. Offer fantastic customer support.
Americans inform approximately 15 people about a poor service experience, versus the 11 individuals they’ll tell about a great experience, according to the American Express Customer Support Barometer. It may be tempting for online sellers to neglect client service and focus on eCommerce marketing instead, but customer support actually goes a long way to increasing your sales on eBay.
With a lot of rivals on eBay, one of your separating factors is how well you treat your consumers. That’s why offering exceptional eCommerce customer care is so important. Responding to questions quick, addressing issues quickly, and having a courteous mindset will assist you sell more.
Keep a favorable mindset not only when you receive excellent reviews but also when a consumer is unhappy. Make it simple for customers to contact you and respond quickly when they do. Strike to offer a solution as quick as possible and acknowledge when you have actually made a mistake.
If you have several shops and social channels it can be difficult to keep track and manage all questions. An eCommerce helpdesk like eDesk centralizes all your customer communications from every channel you sell on. This makes it simple for your consumer assistance representatives to continue top of messages and solve concerns quickly!
16. Compose clear descriptions.
Similar to images, using effective descriptions assists your prospective clients have a much better idea of what it is that you’re providing and its condition.
Descriptions require to be precise, clear, and simple to read. Do not write wordy descriptions which contain unimportant info. Keep it short and sweet.
Last but not least, understand that a great deal of clients will be judging your professionalism by how you compose. Ensure your listening is without grammatical or spelling mistakes by using a checking editor. Careless descriptions can adversely impact your credibility and definitely won’t help you offer more on eBay!
Having a well-written description improve your conversion rates and assist eBay to rank your items in appropriate searches.